Since starting my Internet business back in 1997, I have learned many lessons along the way. These lessons have played a major role in my success, and I'd like to share them with you.

Lesson #1
Collecting your visitors' email addresses should be one of your top priorities.

Start collecting email addresses the moment you put your site up. Developing a list of targeted potential customers is an absolute must.

Although publishing an ezine is usually the best route to go, it is not a necessity. You can use your list to send out web site updates, product updates, or whatever you'd like.

Lesson #2
Your web site can either make or break you.

A professional looking web site will play a major role in your success. If you aren't secure in your abilities to design a professional looking site, you will be much better off hiring a professional.

Lesson # 3
If you want to make a lot of money, you must create a niche.

A niche fills a specific customer need.

People want products and services that fulfill a specific personal need. If you are the first to fulfill the need, you'll reap the rewards.

Lesson # 4
Generating web site traffic takes a lot of time and effort.

The key to generating a lot of traffic to your site is getting your link on as many sites as possible. Sure, listing your site with the Search Engines is your first step; however, you must not solely rely on Search Engines to bring you traffic.

My two biggest traffic generators are as follows:

Affiliate Program - Having your own affiliate program is one of the best ways to get hundreds, even thousands of links to your web site.

Providing a Free Product or Service - Providing your visitors with a free product or service is a great way to drive traffic to your site.

For example, I offer a free article syndication service. This service provides free content for web sites branded with a link to my site.

Lesson # 5
Selling your own products and services is much more profitable than marketing affiliate programs.

Some of the top Internet sellers include:

• Software
• Information
• Private sites
• Internet services

Lesson # 6
People do not like to be sold. You will be far more successful if you have a sincere desire to assist your potential customers. This can be accomplished by writing informative articles, courses, tutorials, or even providing advice within discussion forums in your area of expertise.

Trust plays a major role on the Internet. You must build your credibility with your target audience.

Lesson # 7
Automation can save you hours of valuable time. Although there are certain areas of business that must be personally dealt with, there are many areas that can be completely automated:

• List management
• Customer follow-up
• Welcome messages
• Thank you messages
• Order processing
• Order fulfillment
• Order confirmation

This can be accomplished using autoresponders, scripts and software programs.

Lesson # 8
Organization is an essential part of developing a successful business:

• Create a daily work schedule for an organized approach to each day.
• Use an email program that will filter your messages into specific folders.
• Organize your computer folders and files for quick and easy access.
• Create a "Frequently Asked Questions" page to lessen support requests.
• Create templates for frequently used messages.
• Create a page (residing on your computer) that contains a list of affiliate programs you're promoting. Include your log-in information and hyperlinks for easy access.

Lesson # 9
Customer satisfaction and support should be your top priority.

Lesson # 10
You have to spend money to make money. You must be willing to invest in your Internet business including:

• Computer
• Internet Access
• Software
• Domain Name
• Web Hosting
• Education (books, courses, etc.)
• Advertising

Lesson # 11 (I know, there were only supposed to be ten, but this one is important...)

SPAM is a four letter word and will be treated as such.

Although this list is far from complete, these lessons should provide you with some basic guidelines to assist you in developing a successful online business.

Copyright © Shelley Lowery 2003. All Rights Reserved

About the Author:

Shelley Lowery is the author of Web Design Mastery - An in- depth guide to professional web design. And, Ebook Starter - A complete ebook design kit. Subscribe to Etips and receive a free copy of the highly acclaimed ebook, "Killer Internet Marketing Strategies." http://www.web-source.net

Did you know that by registering in one Domain Name Space your valuable name is not automatically protected in any other Domain Name Spaces?

For example, if you register your name in the .com Domain Name Space only (eg. www.melbourneit.com), someone else may register your name in the .net Domain Name Space (eg. www.melbourneit.net) if you do not secure this alternative name at the same time.

It is important to protect your name in as many Domain Name Spaces as you think you will require at the same time, perhaps in the same registration process.

An easy way to think about which Domain Name Spaces you will need to protect your name in is to ask yourself the following questions.

Do you:

* Have a number of products?
* Have several brand names?
* Own any copyrights?
* Own any trademarks?
* Operate in a few countries? 

If you answered yes to any of the questions above you should definitely consider registering your name in multiple Domain Name Spaces.

As a first step, you should at least review the Global Top Level Domain Name Spaces (gTLDs) and see which ones you may need to protect your company, product or brand names, copyright and trademarks in.

The gTLDs are:
.com Unrestricted
.net Unrestricted
.org Unrestricted
.biz for use by Businesses
.info for 'information' (unrestricted use)
.name for use by individuals

If you or your company operates a business in a few countries you should also consider registering your name in one or more Country Code Domain Name Spaces (for example .au - Australia and .us - United States).

Do not allow someone else to secure your name in another Domain Name Space - protect your name in as many Domain Name Spaces as you think you will require at the same time.

source of info - http://www.melbourneit.com.au/index.php
© 2000 Melbourne IT